“The right fair at the right time”

Some 27,500 visitors attended the Hamburg Boat Show over five days – A good atmosphere among the technically interested public – Exhibitors did well in terms of sales

After the five days of the trade fair, the Hamburg Boat Show closed on Sunday. A total of 27,500 visitors (2018: 26,800 visitors) were inspired by the comprehensive range of water sports presented by around 300 exhibitors in the halls of the fair. “Our bottom line for the fair is very positive. The trade public accepted our fair in northern Germany extremely well. The comprehensive product range, including some 200 boats and yachts as well as around 250 events in the supporting program, met with a good response from the high-quality visitors on the five days of the trade fair,” said Torsten Conradi, President of the German Boat and Ship Builders Association (DBSV) and organizer of the trade fair, at the end of the Hamburg Boat Show. Director Dirk Kreidenweiss and Project Manager Lars Jansen (Messe Friedrichshafen), responsible for the organization of the Hamburg Boat Show as well as for Interboot, were delighted with the positive feedback they received from the exhibitors, who were largely satisfied with the trade fair business and also had a great deal to show for the fair in terms of sales.  

In addition to the numerous boat suppliers and boat-rigging companies, the three stages for presentations were particularly popular, where experts provided visitors with lectures on a variety of topics relating to technology and boat care as well as advice on charters and nautical voyages throughout the entire trade fair. For the first time, diving enthusiasts were able to gain new experiences in the Diving Center as well as watch diving experts from the German Life Saving Association (DLRG) and Germany’s Federal Armed Forces working underwater in the diving container. The Stand Up Paddleboarding (SUP) test pool next door was also used for trying out new boards. Those who could paddle really well took part in the SUP Team Challenge. The winners may now travel to compete in the Caribbean. Speed was also in demand at the motorboat simulator with virtual reality glasses, and a nautical voyage could be simulated well with the help of digital technology. On the Action Days, young visitors were able to try out a variety of watersport disciplines. Anyone who wanted to experience the fun of the boat-building profession could watch the trainees professionally recreating a Viking ship under the guidance of world circumnavigator and adventurer Burghard Pieske and gain interesting insights into the craft.    

“All in all, we had good visitor numbers over the five days of the fair, even though we barely missed our target of 30,000 visitors.  Numerous boaters, families, and watersport enthusiasts were inspired by what we had on offer,” said Torsten Conradi, looking back on the five days of the fair. Director Dirk Kreidenweiss stated: “The trade public came with the intention of making purchases – of ships and boats as well as of equipment and accessories.” “The lecture forums were also well attended. The atmosphere in the halls was given a positive assessment by the exhibitors, and the organization and cooperation with the DBSV and the Hamburg Messe and Congress worked well,” reports Project Manager Lars Jansen. The DBSV, Messe Friedrichshafen, and Hamburg Messe and Congress joined forces, once again delivering a well-functioning event. Festivities and networking were also the order of the day on every day of the fair. The evening events were well received by exhibitors and visitors alike.

Exhibitor comments on the Hamburg Boat Show 2019:

Richard Gründl, Managing Director of Gründl Bootsimport GmbH & Co. KG: “We are very satisfied with the fair and our expectations were fulfilled. The quality of the visitors was very good and we were able to welcome many trade visitors to our stand. We were able to record many sales and had a lot of time for customer discussions and advice. The Hamburg Boat Show as a sales event with its regional focus is an important trade fair for us, and we are looking forward to coming back again.”

Karsten Baas, Managing Director of Hanse (Germany) Vertriebs GmbH & Co. KG: “Due to its location, the Hamburg Boat Show has special significance for us. We did well in terms of sales and had many loyal customers stop by. There were more visitors at our stand than last year, allowing us to make new customer contacts. It would be nice if there were a few more exhibitors represented in order to make it possible to offer visitors even more. At the Hamburg Boat Show, boat owners will not only find equipment for the season but can also stock up for the winter.”

Christoph Volkmann, Managing Director of Flensburger Yacht-Service GmbH & Co. KG: “The fair went extremely well. We were pleasantly surprised and able to make new contacts. The visitors to our stand were very knowledgeable, and we were able to offer numerous consultations. The Hamburg Boat Show is an important trade fair for us and was very successful.”

Daniel Goertz, Managing Director of Nautic Yachting GmbH: “The Hamburg Boat Show was very well organized. It was of better quality for us than other fairs, and the visitors showed a great deal of technical interest. That’s exactly the type of crowd we need.”

Bernard Espelage, Managing Director of Thalmann Boote & Yachten GmbH: “The visiting public at the Hamburg Boat Show was very good, and we look back on the fair with a smile. It’s very important for us because we are from Hamburg and were able to present our company here. We are satisfied with the sales we made and expect good follow-up business. In contrast to in-house exhibitions, where you only see familiar faces, we were able to acquire many new customers here.”

Margit Bursinski, Authorized Officer of Pantaenius GmbH: “Our expectations for the Hamburg Boat Show were fulfilled. It is an important regional trade fair for us for maintaining and intensifying contact with customers. The visitors exhibited a great deal of technical and specialized interest. The Hamburg Boat Show was a ‘home game’ for us, and we were able to win many new customers.”

Peter Frisch, Managing Director of Peter Frisch GmbH: “I like Hamburg as a trade fair location anyway. Hall B5 was very nice, the atmosphere was very good, and we were actually quite satisfied with our many well-informed customers. The number of interested visitors was very high, the people were eager to buy, and our dealers were very satisfied. It was still a little quiet in the mornings during the week. The extended opening hours on Friday went really well; starting at 4 pm, the halls were full. The Saturday of the fair was one of the best fair days that we have had in Hamburg for many years. That was very gratifying.”

Robert F. Kühnen, Vice President of Sales & Marketing, dimension polyant: “All in all, the Hamburg Boat Show went well for us and we are satisfied, but we do not measure our success by our personal success but by that of our customers – and that can be characterized as great. Wednesday was a good start to the fair, with significantly more visitors in hall B5. Friday demonstrated that the longer opening hours had a positive effect on the overall quality of the visiting public. Hamburg is traditionally of great importance to us as an exhibition venue. The quality of the Hamburg public has always been significantly higher than that of other trade fairs. The Hamburg Boat Show comes at the right time, as it heralds the start of the sailmaking season and is a good indicator of what is in store for us. I can only say: Thank God the fair took place! We thought it was a good fair and look forward to next year.”

Christian Vietor, OEM & Key Account Manager of Raymarine: “We are very satisfied and would like the fair to continue. Our dealers are almost all satisfied, especially the local dealers, for whom the Hamburg Boat Show is quite important. We had a good and informed audience. Our customers appreciate the halls – even though they are smaller. All in all, we did very well with our sales, our dealers all took in good orders, and we were able to maintain our level from last year. Our bottom line: The right fair at the right time!"

Lasse Hochfeldt, Managing Director of FLIN Solarsegeln: “We were a young company exhibiting at a trade fair for the first time. The organization was great.  The Hamburg Boat Show was a bit small; and it would be nice if there was more to see. Especially towards the end of the fair, we had an interested public – many sailing enthusiasts who were really interested – and many potential customers. That made it possible to establish many new contacts with dealers, companies, and other enterprises. We hope the fair will be even bigger next year, because it was exciting and successful for us.”

Philip A. Schaich, Managing Director of Bootswerft Schaich: “The show went well for us. On the first two days, it was a bit on the quiet side, and on Friday it really got started, with many interesting conversations. My expectations were not exorbitant, but they were nevertheless exceeded. From my point of view, the Hamburg Boat Show has three important things going for it: The opportunity for customer contact, for contact within the industry, and for recruitment of highly skilled employees. The visiting public was very interested and competent, and, above all, possessed the right knowledge. The Hamburg Boat Show was good preparation for our participation in 2020.”

Raja Sinno, Manager at Rymhart: “Fantastic! We had an enormous number of new customers and did very well with sales – our stand was simply overrun with visitors. Everyone wanted to get our new products. Our stand is also great, we had great neighbors, and were satisfied with our positioning. We were really enthusiastic and will also be able to increase our sales. So really a huge success, and it would be a pity if the Hamburg Boat Show were not to take place in the third year. We are advocates for its continued existence.”

The Hamburg Boat Show 2020 will take place from October 21 to 25.

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