Trade show premiere guarantees brand diversity

Preparations for the Hamburg Boat Show from October 17 to 21, 2018 at the Hamburg Exhibition Center are on course

Hamburg – Planning and preparations for the Hamburg Boat Show (HBS), which takes place at the Hamburg trade fair complex from October 17 to 21, 2018, are right on schedule. The wide variety of brands that will be at the show is becoming apparent, with many well-known companies already confirming their participation in the premiere. “Following intense discussions with industry players in the last few weeks, concepts and plans for the exhibition halls are taking shape,” said a pleased Torsten Conradi, President of the German Boat and Shipbuilding Association (DBSV). The new water sports event is right on course and is presenting itself with a clear image. Yet another positive development is the ongoing stream of positive responses from the industry.

The new boat show will take place at the trade fair complex in Hamburg from Wednesday October 17 to Sunday, October 21, 2018. A consortium of competent and experienced partners – the German Boat- and Shipbuilding Association (DBSV), Messe Friedrichshafen and Hamburg Messe und Congress (HMC) – is energetically working together on this project. “The mood remains exceedingly encouraging and is motivating us to move the project forward at full speed,” says Dirk Kreidenweiss, who, along with his team, is responsible for the operational aspects of the show. “We expect a wonderful event in Hamburg.”

“For the Hamburg Boat Show, we are employing an ideal combination of novelty and the experience that we have gained in the past,” emphasized Messe Friedrichshafen CEO Klaus Wellmann, who also has the effect of these northern German activities on the international water sports expo Interboot in mind. The Interboot is taking place at the exhibition center in Friedrichshafen from September 22 to 30, 2018.

“I am very pleased that we will also have an attractive water sports event in our exhibition halls in 2018. We, as Hamburg Messe und Congress (HMC), are making every effort to support our colleagues at Messe Friedrichshafen and the DBSV to ensure that the premiere of the Hamburg Boat Show is a success. Together with our hanseboot ancora boat show, which set visitor and exhibitor records just a few days ago in Neustadt (Holstein), it will create a very broad range of offerings for water sports enthusiasts in northern Germany,” added Bernd Aufderheide, Chairman of the Management of the HMC.

The northern German counterpart of the Interboot will last five days, at the request of the industry. The Hamburg Boat Show features about 30,000 square meters of exhibition space spread across a total of three exhibition halls, and offers opening times that are tightly oriented around customer needs. The show is open from Wednesday to Sunday from 10 a.m. to 6 p.m. On Friday, visitors may stay until 8 p.m.

What is on offer in which exhibition hall?

In May, the basic structure of exhibition halls B5, B6 and B7, which will be occupied by the show, was announced. The clear and easy-to-understand structure of the different areas is immediately obvious. From the south entrance, visitors will enter right into Hall B6. There they will be invited to get a closer look at sail and motor boats from brands like Dehler, Elling, Galeon, Hanse, Jeanneau, Sealine, Sunbeam and Targa, using various perspectives offered by two dock-like promenades.

Additional motor and sailboat booths with numerous boats from Hellwig, Beneteau, Dragonfly, Stingray, Fairline, Invictus, Saffier and Bente, as well as many others, will be located in the immediate vicinity. These will be complemented by booth presentations from charter and travel providers, flanked by free and impartial charter and cruise consultations, maritime art, and the show stage featuring all of the moving, emotional moments in water sports.

The shared stand of the DBSV and its many member companies will be centrally located in Hall B5. This hall will also host the equipment and accessories providers. In addition to 15 sailmakers, such as North Sails, Lee Sails and other companies, firms such as MuH von der Linden, Peter Frisch, AW Niemeyer and Lindemann will be on hand. In addition, expert knowledge will be provided at the two “Refit for you” and “Know-how for you” forums, which take place in the hall.

Boat motors and motor boats as well as the “boards world” of water sports will be strongly represented in Hall B7. For the Hamburg Board Show, which is integrated into the Hamburg Boat Show, activity areas for fun in the wet stuff have been created by board sports enthusiasts for their fellow athletes. These include the “surf days” standing wave machine, a stand-up paddling test pond and a range of well-known product lines as well as suppliers of water sports apparel. More information about the Hamburg Boat Show is available at

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